IshMilly, DomainGaffer, and Brady discuss practical strategies and emerging tools for successful domain investing, highlighting the balance between building valuable domains and flipping them. It also emphasizes the importance of leveraging AI, data analysis, alternative TLDs, and expired domains to optimize investment opportunities and maximize profitability.
Chapters
00:00 Introduction to Unstoppable's Domainer Q&A
03:03 DomainGaffer's Journey into Domaining
05:32 Building with Bolt.new: A Creative Approach
08:29 The Value of Building Domains vs. Flipping
11:22 Emerging Tools and Technologies in Domain Development
14:15 The Golden Age of Domain Investing
17:21 Lessons Learned in Domain Investing
19:49 Understanding Renewal Fees and TLDs
22:52 Using Expired Domains for Investment Opportunities
33:32 Analyzing Domain Names: The Data Perspective
40:13 The Shift Towards Alternative TLDs
44:28 Finding Value in Domain Names
48:26 Acquisition Strategies for Domains
53:55 Leveraging AI in Domain Investing
58:12 First Sales and Lessons Learned
01:04:21 Closing Thoughts on Domain Investing
Brady @ntropiq (00:00)
this.
Alright boys, welcome to the second livestream for Unstoppable's Domainer Q &A. Today we have Ishmili as usual and joining us today new is Domain gaffer Daniel who has been around Twitter for a while. He and I have had a good little relationship going back and forth. Yeah, we're glad to have you here boys.
Ish Milly (00:29)
Yeah, man, are we calling it Unstoppable Q &A? We need an official name for this, man, if we're gonna do it consistently. Unstoppable School. Making Domain Sexy again, Unstoppable School. Maybe the audience can help us with a name for this weekly podcast that we're trying to kick off here, right?
Brady @ntropiq (00:34)
I know, I know. Making domainings sexy again is a bit of a mouthful.
Exactly. Yeah, we need we need some name suggestions. So drop those below in the chat and we will get those going. Ish, just sent you the link.
Ish Milly (00:58)
Okay,
I'll definitely share it.
DomainGaffer (01:00)
for the right group of people to ask I think. Some good ideas out there. Thanks for having me guys.
Brady @ntropiq (01:03)
Exactly. Yeah.
So we are in the midst of $5 Fridays live at Unstoppable Domains. So if you're feeling inspired by any of the conversation topics you hear today, then jump on over to Unstoppable and get up to $100.com for five bucks each. And yeah, you know, enjoy the sale. We've also got $1 Wednesdays and $5.50 off transfers in.
So a bunch of opportunities for you to take advantage of. And yeah, without any further ado, let's get into it. So Daniel, why don't you tell us just some background about your experience in domaining, how you got into it, and what your current hustle is.
DomainGaffer (01:48)
Sure, thanks Brady. I've been in the space, like actively investing for past about two and a half years, having regular sales for past 18 months. I came in, I think by a lot of people these days, via crypto. Although of course I used the web for the past 20 plus years and had even owned some domains before. I hadn't really utilized them or didn't sort of...
click that this might be a space to invest in. You know, the old story of not really looking into it far enough. sort of had the idea of I was aware of, I think the dot com bubble and thinking, okay, prices have peaked and then they're never going to go back up or that you only rent the domain so you don't actually own it. And I couldn't, I didn't sort of look into it far enough to go, okay, actually there is a form of ownership there. So yeah, I actually had
I think after being involved in Krypton a bit and of, you know, clocking onto the idea of investing in general a bit more, I actually had COVID and so like as I was bedridden, was sort of, I can't remember exactly how, but I think I stumbled upon Domain Sherpa, like a part of it, was looking for podcasts to listen to. And so yes, I applied to Domain Sherpa, I enjoyed the conversation and as soon as I sort of started looking at names, I sort of, you know,
I think we can all relate to your imagination going wild, which isn't always a very good thing for the wallet. And so I think I went through that common experience of being pretty creative to start with and then over time, reining that in and refining the name choice. And I've really enjoyed that. I love language. I love the power of words. And so that's what's really captured and kept my interest with it.
and the ability to create and build on the names is something that I've always got in the back of my mind when I'm choosing a name.
Brady @ntropiq (03:51)
Yeah, talk about that. So I know you've played around with Bolt.new as has ish. yeah, talk about like one year selection of names in relation to that goal and then your actual experience building up.
DomainGaffer (04:04)
Yeah, sure, thanks. Yeah, so it's still very early days with that. So I've built something just for fun, but I really like the bolt.new sort of workflow. I've got minimal coding experience, so that helps a little bit, but I certainly rely heavily on the AI component of that. I think when selecting a name now, I'm a lot better at sort of picking a name that...
you know, that I would want to build on if I was in that industry or, maybe I know somebody in that industry and then, you know, can maybe leverage some of their knowledge as well. So the thing I've sort of, the main thing I've sort of developed and again, it's just for fun for a friend is, if I can share that here is dateshawne.com and it's Shaun with a U.
Ish Milly (04:29)
you
DomainGaffer (04:54)
don't have the W version to pass all the radio tests yet. So date Sean, so D-A-T-E and then S-H-A-U-N. But I think the Irish version, the S-E-A-N also redirects. But it's just like the concept is just a, so for my single friend looking for a partner.
Ish Milly (04:55)
you
Brady @ntropiq (04:59)
See you again.
Ish Milly (05:11)
you
you
DomainGaffer (05:22)
Wanting to sort of give him a space to sort of just as a bit of fun, just advertise himself out there. So like we printed off business cards. So he's got with dateshawn.com on them and he can just sort of, know, pass them to, is dateshawn.
Ish Milly (05:23)
you
What's the URL?
Brady @ntropiq (05:36)
dates on.
Ish Milly (05:38)
d-a-v-e-s-h-u-n
dot com.
DomainGaffer (05:41)
DATE
so what's that Delta Alpha Tango Echo and then Sierra Hotel Alpha Unicorn November yeah that's the one
Brady @ntropiq (05:50)
Yeah, I'll share it.
Also, I'm getting a lot of feedback from one of you. Let's see who it is.
DomainGaffer (06:01)
Should I mute my mic?
Brady @ntropiq (06:05)
It's you-ish, do you have?
Ish Milly (06:08)
Yeah, let me turn off my... Yeah, I had my sweater feed on. Sorry about that.
Brady @ntropiq (06:10)
now it's better.
I know.
Yeah, that'll do it. Okay. Yeah, it sounds a lot better now. Cool. So Date Sean.
DomainGaffer (06:21)
Yeah, so some
Ish Milly (06:23)
Peace.
Brady @ntropiq (06:24)
Sean's a popular guy.
DomainGaffer (06:26)
Yeah, added a few testimonials there and then there's just a song that's, so I wrote the lyrics to the song but then fed them into Suno.com, so S-U-N-O.com is just one of the AI songwriting tools. And yeah, that came up with a brief prompt, it came up with a melody and...
Brady @ntropiq (06:38)
Mmm.
DomainGaffer (06:52)
and the music itself as an extra bit of promotion.
Ish Milly (06:57)
Do you mind
scrolling it up a little bit? Yeah, I think this is pretty cool, man. Like this is a very interesting situation here. You're building a site for a guy to find love. I love it.
Brady @ntropiq (07:12)
I don't know if,
yeah, I wonder what the ladies reaction is. If you have a whole website dedicated to it, you you might be trying too hard.
Ish Milly (07:19)
Yeah, it's a little bit of marketing, you know, it is what it is. But it's a fun use case of that domain name. And I think that that's something that you could actually earn a living. There are a of people out there that are now connecting online. And if you're able to help them in their pursuit of love by building something like this, it's a fun way to sort of like.
DomainGaffer (07:19)
you go.
Ish Milly (07:41)
get more visibility, I guess, you know what I mean? So there's definitely some sort of service that could spin off this. You'd be surprised how many people connect on dating websites and go on and get married and live productive.
you know, fruitful lives and have kids and everything, right? So that's the norm now, right? So if you're taking that further with a prompt, I can tell you built that with like boat.new. You know, but you know, how long did it take you to put that together? A couple of minutes?
DomainGaffer (08:08)
Thank you.
exactly, was very quick and obviously there's a bit of finessing it but the initial sight I was blown away with.
Ish Milly (08:19)
No, I like that
because domainers typically, and this is part of what I've been trying to emphasize, we're so focused on just flipping names. And I feel like the real value is in building names.
because that's actually an easier way to flip names. So you take that domain name, Date Sean. What is the value of that as a naked domain? It's subjective. We'd say less than thousand bucks, right? But when you're built there, could be a template that it could be Date Brady, right? It could be Date whoever, and people see the visual.
Brady @ntropiq (08:58)
need help.
Is that what you're telling me?
Ish Milly (09:00)
No, no, I don't know. I don't know what's going on Brady, but I'm just I'm using an example, right? I'm making an example, but you get my point. It's like that creates a template and you could spin that off into a service and you know, you could say we charge $500. This is a sample site, right? And you'd be surprised, you know, with a little ad campaign or a little bit of marketing how that could turn into something that could potentially make it 20, $25,000 a month. I love it.
Brady @ntropiq (09:04)
Yeah.
Yeah, I think these AI development tools are pretty serious. I came across one the other day, dev.fun. Did you guys see this? They launch, or they least announce their raise. And you guys have maybe heard of pump.fun, which is a way to deploy.
Ish Milly (09:42)
nice.
Brady @ntropiq (09:49)
tokens like meme coins generally very rapidly on Solana. And all you do is like type the name of the ticker and a description. If you have a Twitter and an Telegram, you can input those links and then you it inputs into a bonding curve where, you know, like people can jump in and bet on these tokens before they go to decentralized exchanges. And then if it blows up and like there's a chat and if you
Ish Milly (09:53)
Yeah.
Brady @ntropiq (10:17)
gained steam that it graduates to being tradable on a DEX and then it can really blow up. And like basically like so much of Solana's GDP has pumped through that pump dot fun in the past.
Ish Milly (10:30)
They're making about
$3 million a day in revenue and keys.
Brady @ntropiq (10:33)
It's insane. They were just
printing money and it was a slog to get there. So they abstracted away like generation of the smart contracts to be able to launch a meme coin.
And now these guys, dev.fun, have taken care of the bolt.new site of development. So now you can just type in a prompt of whatever site you want to build. The other day I tried to make DGENs anonymous. It didn't go very well because this...
whatever their infrastructure is does not actually build apps very, very well. But my idea was like, you have a room of Pepe's that you're in and you enter it and then there's just like round robin questioning, like deep, like philosophical questioning about your life. And then you answer one of the questions and then the room roasts you. And then you can tip people for roasting you well or giving you good life advice, just like group therapy, basically. So I tried to build that.
Ish Milly (11:11)
Great.
Brady @ntropiq (11:35)
didn't go very well, like got a little ways. And then let me see if I can find it actually.
Ish Milly (11:43)
pretty cool. Yeah, I've never heard of dev.fun, but what I do, what I can add is I love what the .fun CLD is shaping up to be. And it speaks to like,
how culture influences the adoption of certain CLDs. Like we obviously all know what .ai is doing in the AI realm. .fun is sort of like carving out itself to become useful in many cases. I saw DeFi .fun just sold for almost $30,000, which I think was a record for public sales for .fun. you know, there are a lot of people that have had other similar
Brady @ntropiq (12:17)
Mmm.
Ish Milly (12:23)
successful flips with dot fund domains, but seeing something like dev dot fund, it's, pretty cool to see these, so-called funny CLDs being put to use to, to build, you know, these, these, these new tools that are emerging because of AI and crypto. And I think pump dot fund had a lot of influence in that.
Brady @ntropiq (12:44)
Totally.
Absolutely, they've totally set the bar there and I think they made that's probably the most popular dot fun domain
Ish Milly (12:53)
for sure, for
sure. But it made other people go, I can use a dot fund and build a meaningful business. I Pump Dot Fund is by far a multi-billion dollar business if you want to talk about valuation. They're doing three million dollars a day on a good day and you know, do the math. know what I mean? They are actually the trenches.
Brady @ntropiq (13:14)
Totally, totally. Here's my app, it's pretty shitty, you can tell. But it's a great concept and the fact that I could at least feel bold enough to endeavor to put this thing together in like an hour. Now granted, it doesn't really work, but.
Ish Milly (13:18)
No, but this is a pretty cool concept.
Right.
Brady @ntropiq (13:32)
you know, to even go through it and then, you know, the images AI generated. So like the whole thing, you know, you can slap together extremely quickly. And you can just tell on the website in the same way that like, let's see, can you see, can you guys see still? Let see.
share my screen again. But you can just see all the various apps coming through on the site. Like people are making these at the rate.
Ish Milly (14:04)
this is pretty cool.
Brady @ntropiq (14:05)
the rate of like a few a minute and then there's native integration of the token into the app so that you can do tipping or it can cost money to do certain actions in the app and just like so now the bar the barrier to entry has been reduced significantly to be able to spin up D apps that have native token integrations and so this is like step two
Ish Milly (14:26)
This is amazing, man. I'm
so glad you shared this. I had no idea this was a thing, you know?
Brady @ntropiq (14:30)
Yeah, so if you're feeling it's even less degenerate actually because you actually have to in work and like maintain the coin instead of just making memes and vibe posting on Twitter. But I think it's very exciting. again, it's pretty rough around the edges, but we're in the very early innings of just this Cambrian explosion of apps that's going to come to the internet.
Ish Milly (14:41)
Right, right.
And
I don't know if Gaffer agrees with me. I think that this opens up the next phase of domain investing. I call it the golden age of domain investing where you're going to be able to take a domain and have so much.
I mean, a domain always at the utility of being able to be built into a website. But because of AI, think that people like Brady, myself, I think both of you have more coding experience than I do. But ever since I found out about Bolt.new and now I use v0.dev, I use others, there are out there like Creator with the number eight. The ability to just...
buy a domain name and turn it into a meaningful landing page in a couple of minutes, it's very empowering for domainers because that leads into other revenue streams. Now you can figure out a way to get traffic in, right? And someone will say, I like what you built here and I wanna buy that from you and take it to the next level. Or I wanna partner with you and take it to the next level. I did something the other day. One of my domains was AI marketing conference.
And we're going to build an actual conference in October called AI Marketing Conference. This is a name that I hand registered. had it listed for a lot of money. I've turned down some, you know, I think I turned out a $5,000 offer for it. But as a marketer, one understands the impact of AI.
I feel like that name is a gold mine. And so I've been able to connect with some investors that are going to help me bring this vision a life of doing the AI marketing conference. So if you go on AImarketingconference.com, we're able to build a website that explains the vision, right? And in the phase that we are right now where we're trying to raise the money for it, I can show people what we're trying to build.
They can visualize it. can see. So the questions they ask are more meaningful and I'm able to get closer to the goal. We're trying to raise $250,000 to make this happen. And, you know, just having a website, we can, we can now build a list. We can actually have people start applying to speak. We can explain what we're trying to do and sort of like work it backwards versus, Oh, we have to, you know,
we have this idea, read this deck, people can actually see this thing. It's almost like building in public. And I'm super excited about the ability to build real life businesses very rapidly leverage in AI. And this was a site that I personally built with a couple of prompts.
Brady @ntropiq (17:32)
Yeah, it certainly conveys a lot of legitimacy right off the bat. And not even that, but there's an enormous power in understanding the potential in a domain by just putting up a form.
Ish Milly (17:35)
For sure.
Brady @ntropiq (17:47)
I know that some domain-ers have the strategy where you have a domain, you want to understand the traffic to it and what the potential of building out something there is before you start building it. And just being able to prompt together an interest form that lets people enter their emails, you can validate your idea much, much, much quicker now before you pour a ton of resources into it. Completely agree.
Ish Milly (18:11)
For free, for free. That's the key thing is the cost.
I got a question for you, Godfrey. What has been the most difficult lesson for you in your domain and journey? What has been the biggest mistake you think you've made so far?
DomainGaffer (18:23)
I think, let's see what question I mean, I suppose, you know, the first thing that springs to mind is the, is the, I probably jumped in a bit too quickly with the outlay of capital without doing the learning. So I, you know, I've since done the domain name Academy, you micro cybers course, obviously listening to things like your spaces, domain Sherpa domain name wire.
But, and so while I was listening to some of those podcasts, recently early on, I didn't sort of understand some of those fundamentals that I think Michael Saiga's course is so good at sort of laying out in a reasonably concise way, although there's a lot of material there. So yeah, if I'd had my time again, I think I would have done that right at the start. And then maybe, it'd have been more like, I think I...
I mean Tony names his approach seems to be really good in that he sounded like he sort of started he didn't sort of over capitalize he he only spent the income he generated I think is my understanding so whereas I was sort of willing to take a bit more of a risk and I think you know hopefully now it's sort of starting to pay off I think and I've been able to stay in this space but yeah a bit more risky than it needs to be I think
Ish Milly (19:37)
Great.
So in summary,
Brady @ntropiq (19:43)
you
Ish Milly (19:43)
would advise new domainers to make sure they start out with the education first, right?
DomainGaffer (19:48)
Yeah, and fair enough to dabble
a bit, you know, just for a bit of fun or, you know, build something straight away or, you know, I think as you've recommended, like, yeah, yeah, certainly take that approach now. So that's the first thing that springs to mind.
Ish Milly (20:04)
Yeah, and there are so many resources for that. This is one resource for that. Hopefully that's what we're trying to build here is a way to sort of like...
know, casually inform people on best practices and the fundamentals like you and Lord Sue. I think that one of the most critical, typical mistakes, excuse me, that people make is assuming it's an easy thing, right? Or I could just buy this name, I'm a genius, I found this name. The psychology of it is you feel it's a treasure hunt that could be very addictive, but you have to exercise some sort of restraint and discipline.
Otherwise you can easily get in trouble. You actually could easily accrue a bunch of liabilities disguised as assets, you know?
I think with time people realize that and sometimes it's a bit frustrating. I think people could be a bit forward thinking sometimes, this is a new trend and I'm gonna register all the names in this trend and that trend might not emerge till a decade later. If that's the strategy you wanna buy by then you have to understand what the expectations are. If you're buying into a futuristic trend, like let's say humanoid robots or whatever, decentralized me-
or something crazy like that, right? There's nothing wrong with those names, especially leveraging unstoppable's affordable hand registration price points, but manage your expectations with those type of names. You know what I mean? There are names that are hot right now and there are names that we speculate will get hot later, right?
DomainGaffer (21:38)
Yeah, and I think part of the risk as well is, you know, the high renewal fees on certain TLDs. I was gonna ask you both like around dot fund, because I think that's a premium renewal. And if I can mention one of your recent-ish sales, some-ish, is it AI.CV that you sold as well?
Ish Milly (22:00)
Yeah, I sold
AI.CV for $20,000.
DomainGaffer (22:02)
Yeah,
which is just such a great sale. So how do you, can I ask like, how do you have that conviction? Like obviously AI.CV is a great name, know, stand-alone. Yeah, well, but well, that's another topic I'd love to talk about as well is under, like under selling or not, because it's so hard to, because, you know, often that seller's remorse can come into it, but at the same time, it gives you, you know, that so much capital to then reinvest in, you know, even better names.
Ish Milly (22:11)
I I undersold it.
course.
DomainGaffer (22:32)
So yeah, with that, what gave you the conviction with say AI.CV or another name to sort of be willing to pay that premium renewal? Did you think, were you confident that you could sell that within the year or?
Ish Milly (22:45)
So it's a great question. When I pick up this alternate CLDs, I've learned from experience to always check the renewal price. So whether it's a .CV or .XYZ, that's a key part of my selection process, right? I own some .XYZ names like RMX.XYZ, GuestList.XYZ, Remitted.XYZ, and they all have standard renewals. AI.CV had a standard renewal.
And the .cv extension in general has a very, very affordable renewal price point. So that is a big part of my decision making, right? I always make sure that the renewal is sustainable, for lack of better words. know, some CLDs have a standard renewal, .io, .ai, it's the same price, regardless of the length or the name or whatever, right? And some of them have a tiered structure where
DomainGaffer (23:11)
really?
Ish Milly (23:39)
know, certain words or certain domain names will be more expensive than others. And people blindly will buy some names and not be aware of what the renewal fees are. So with ai.cv, the renewal is the same as any other .cv name. And the .cv extension in general doesn't have, I believe they have some tiers, but it's typically very affordable.
Brady @ntropiq (24:02)
Are there other TLDs which have that flat fee structure?
Ish Milly (24:06)
Yes, there are several. You just have to do your due diligence, you know.
Brady @ntropiq (24:10)
Any that
you recommend?
Ish Milly (24:13)
You know, I think in the scope of things you have to be very careful with GCLDs because you you see a lot of people posting sales, but they're sitting on a lot of bags as well. You know what I mean?
I just think that it's important that when you buy a name, like I said on the last episode, you have to realize it's a subscription. And like any other subscription, you want to be aware of what the terms are. And you want to be comfortable with those terms and be, you know, and manage your expectations. always be, always be alert, always be aware of what the renewal fee is for any name that you own. This is the reason one of the great talking points of a dot com.
is it's a flat renewal fee and it's affordable, right? I think .co just recently increased their renewals. I know that .art did the same. I'm a stakeholder in an extension called .hiphop. I believe they have a tiered structure. So this is part of the due diligence and what you have to do as an investor is be aware of what those renewal fees are.
Brady @ntropiq (25:22)
Yeah, and you guys use TLDs, tldes.com for checking prices and things like this.
Ish Milly (25:29)
I, you know, that's a good one, I'm sure. I haven't looked that one up, but there are other ones. I think there's TLD prices or TLD-prices.com if I'm not mistaken. But there are websites that will show you these renewal fees for sure. But remember, the renewal fees could vary name by name. So, you know, just make sure that whatever name you have, you can always ask the registrar, you know, what the renewal fee is.
Brady @ntropiq (25:57)
Right, yeah, we get a lot of traffic through tldes.com. I just love how simple the interface is. It's very easy to look everything up. But yeah, they don't have the premium pricing here. I wonder if there's one with premium pricing.
Ish Milly (26:11)
Yeah, which leads to another question for Dormaine Gaffer. What tools do you currently use?
DomainGaffer (26:18)
yeah, I guess I like to try it quite a few and then settle on the ones that work best for me. I use that. I certainly use that TL DES site. I think it was Michael Saiga built one recently for checking renewal price. I can't remember the URL, but, but yeah, I guess, yeah, expired domains.net is a go-to. That's a daily check for me.
Ish Milly (26:44)
That's
the pump.fund of domain investing. Expiredomains.net
Brady @ntropiq (26:47)
Wait, what is it? yeah, exactly.
DomainGaffer (26:51)
Yeah, I quite like that. I know it's sort of pretty old school, but I quite like, I really like spreadsheets for some reason. So I, yeah, I like the interface. I'm sure it could be improved in some way, but.
Brady @ntropiq (27:04)
And can you guys walk me through, like, what's your process when you're in expireddomains.net? What are you doing here?
Ish Milly (27:10)
Great, great, great question. I think this is the most important website for domain investing. So expired domains, every day there are 90,000 names that expire. And this is sort of like a curated, this is sort of like a website that allows people to search those names. You can set different filters. But when I go on expired domains, I sort of like...
have a process which I don't really care to share publicly. Everyone has their own different filters and keywords that they search for. But honestly, this is where you find names that have some sort of like age to them. Maybe a name just got dropped. So if you scroll up, if you scroll up and you click on, first of all you have to log in. So you would have to create an account. Yeah, I would just.
Brady @ntropiq (27:59)
I'm not sure if I
have one.
Ish Milly (28:01)
Yeah, I think you should definitely have one. Are you a domainer if you're not on expired domains? Then we have the hand registration bandit over here. Why don't you just take your screen off and set up an account and then we can go through it. Yeah, but expired domains allows you to search like expired names. There've been a lot of great names on here. I've bought names on expired domains.
Brady @ntropiq (28:07)
Wow, I'm exposed. All out, fair enough.
All right, let me do that real quick.
Ish Milly (28:28)
that I've been able to resell very rapidly because maybe someone went out of business and didn't renew a name or whatever the case might be. But it's a very, very valuable resource. How do you use expired domains to remain godfrey?
DomainGaffer (28:46)
It's evolved
a bit and it's still evolving, I guess. I'm still keen to learn. I've got some keyword lists that I sort of check regularly. I use the marketplace. at the moment, for a while there I was doing like daily checks. I'm based in Australia and so I guess for me, know, auctions tend to end in the middle of the night. So that's another sort of...
in my process, guess. But so usually what I do is sort of at the end, like in the evening at some point, I'll restrict the filter to just shows on the marketplace lists. So I think it's got, know, Dynadot, GoDaddy, Namecheap, Catched. And so I'll go through each one and restrict it to like, you know, ending within 24 hours. And then I'll also search by, you know, registered.
Ish Milly (29:32)
Right.
Right.
DomainGaffer (29:43)
names or TLDs. know that's the number of TLDs registered in that TLD. I know that's
Ish Milly (29:50)
Yeah, you know what's
very helpful for that is .db. That's like a great tool for that.
DomainGaffer (29:55)
Yeah, I want to learn more about getting the best out of .db so I'd be interested to.
Ish Milly (29:59)
Yeah,
.db is a great tool. Most successful domain is used .db because it allows you to see how many CLDs a name is taken in. They have different price points. You can see what sites are developed. So that gives you great leads outbound to. So let's say I put in dateshawn.fun and I saw that there was a dateshawn.net.
I might be able to reach out to them and, hey, by the way, we have dateshown.com or .fun and more than likely they'll show some interest. Let's go back to expireddomains.net and I'll walk you through sort of like the surface level on how to use it to find expired names. So when these names go on, when a name is not renewed,
It goes into a process and then eventually goes into auction. And if it's not picked up in the auction, it goes into closeout. Starts at $50. The next day it goes down to $40. The next day it goes down to $30, $11, $5. And eventually it goes back into the cycle for renewal. So you can find a lot of great deals that went through the auction and no one identified them as a gem. And then they go into expiry. So if you go on the very top, scroll up.
and you click marketplace domains and you click GoDaddy. I usually go on GoDaddy. If you click close out domains, these are names that you can buy instantly. They have a buy now price on them. As you can see, it's sorted out by GoDaddy's valuation. So that very first name, meikutv.com. If you look, it'll tell you the LE stands for length, right? There's seven.
Characters in that name the BL stands for the backlinks, right? So sometimes these names have more value because they have good quality backlinks I see you sort it out by backlinks, right? You see names like like a name like free image at calm To me, right? I would the other tools that you can use to analyze that name if you like the aesthetics of that name Right now you can see that name has a lot of backlinks
It also tells you when the name was registered, right? It tells you, you know, what other extensions the name is taken in. The N stands for .net, the O stands for .org, the B stands for .biz, the I, I believe, stands for .io, and the D stands for .deave, I'm not mistaken. It tells you when the name was added on expired domain names. gives you the monthly traffic.
And it gives you some sort of subjective valuation as well. So I basically would search through this. It's sort of like dumpster diving or treasure hunting or urban mining or whatever you want to call it. But you could find some good names on here that have been overlooked. know, if we, sometimes people spend hours going through.
this daily list and it's in perpetuity. This happens all day long. So you know a name like Marine Parts Global, go back to that one.
Brady @ntropiq (33:25)
That's a decent name. Probably my favorite on that list.
Ish Milly (33:26)
Click on that real quick.
Yeah, so you can see it gives you some sort of like comparables, but if you scroll down, it gives you more details. Like this name was hand registered, scroll up a little bit. That name was hand registered, you know, a year and a month ago. You know, to me, that's not the best indication of a great name. And then what I would do personally speaking, before I look into buying a name like this is,
Brady @ntropiq (33:49)
Mm-hmm.
Ish Milly (33:54)
I would just Google search those keywords, Marine Parts Global. You'd be surprised what you find when you do that. So why don't we just check if there's a company called Marine Parts Global. There you go. So these are the words that come up, marketplace, Marine Spare Parts. So there's actually no company called Marine Parts Global, but sometimes you'll find a company called marinepartsglobal.org or .net, and now you have a chance to get there at .com. So.
you've identified where your potential prospect is.
Brady @ntropiq (34:27)
Right. And we can go to SEMrush too and check out Marine Parties Globe.
DomainGaffer (34:28)
is
Ish Milly (34:31)
Exactly, you
can use tools like Samrush to check out those keywords. I can tell you that's a good keyword. Yeah Those are not good keywords
Brady @ntropiq (34:34)
which has nothing. Yeah. It's probably a bit too specific,
but Marine Parts itself has plugged the volume. Yeah.
Ish Milly (34:41)
Yeah, there you go.
There go.
So Marine Parts, you know, there's marineparts.com. And if you, you know, this is a great way to start by getting into that industry. If you wanted to build out something that's like an affiliate site or whatever, that's a name that you could probably acquire for that. But obviously not every name on expired domain names is worth picking up. There's more trash than gems on there. So you have to be very diligent and have a process.
DomainGaffer (35:10)
Can you talk about, because I'm pretty, I want to get more into the data side of things and analyzing a name objectively in that way, around the SEO for example. Can you talk about like a bit, like what you're looking for specifically and what it sort of means to have some of those metrics?
Ish Milly (35:19)
Sure.
So I try not to pay too much attention to the SEO initially because, you know, at the end of the day, a good name sells itself, right? It's almost like a pretty girl doesn't have to tell you, I'm beautiful, right? You could just see with your eyes that that's a beautiful girl. You know, just like a piece of art, right? that's a beautiful piece of art. So I think the name itself has to sort of meet a checklist of fundamentals, right? Obviously short, memorable or meaningful.
that's your keywords. So if we look through this list right here, I don't care how many keywords, S Z B K D H O one.com has. It's not a good name to me, right? That's not, you know, somebody else might use other tools and other ways to evaluate that name. But to me, that's a, that's trash, right? you know,
Brady @ntropiq (36:18)
And someone's gaming
it with all these backlinks.
Ish Milly (36:21)
Yeah, the thing about the backlinks thing is that's another area of study that I don't think we have the bandwidth to discuss today. know, people think, it's an SEO, like SEO's put it in SEMrush. There's a lot of analytics that goes into that. There are a lot of, you know, bad backlinks. You have to actually look at, you know, what the domain name has been used for in the past, right? You know, some people use them to build private blog networks, which is somewhat controversial.
But at the end of the day, the number of backlinks is a vanity mainstream. It's the quality of backlinks.
You know, the domain ranking is important. You know, that's a different area of study. But if we're going by, you know, back to DomainGoffer's question about name selection, I just try to look for names that are like commercially relevant. Like if I look through this list, I don't see anything, right? I don't, like let's go back on expiredomains.net. I'll show you how to find good names on that.
Brady @ntropiq (37:30)
I'm sharing expired domains.
Ish Milly (37:33)
Yeah, go back a little bit. Go back to the main page. so go click on GoDaddy and click on expired domains. So these are names that are currently expired. Like we can filter this. You see where it says show filter?
Scroll down.
Scroll down, keep scrolling.
Click the end date
Let's select names that are expiring today. Click on that. Okay. And then on the valuation, right there.
right there, scroll down a little bit, you're right there. Let's put in a thousand bucks, okay? And then click apply filter. So what we've asked this to do is give us names that are expiring today that GoDaddy thinks are worth over a thousand dollars, right? You can make it $2,000, you can make it nothing, it doesn't matter. So now we have sort of like a sorted out list. Now I'll scroll to the right.
Brady @ntropiq (38:19)
is.
Ish Milly (38:44)
Let's go to the right a little more. on the valuation, click the valuation. Just click that. No, the very top where it actually says valuation. And it'll sort them based off the valuation. Okay, so you see, now we're seeing the good stuff, right? You can see the names like 4595.com. It's currently bidding at $9,300, right? Pweb.com has a current bid of 2375. Aguire.com.
Like these are the really good names. You see what saying? And so I would look at this list and this is where I want to find names. Like sometimes you see a name that maybe for whatever reason or your timing or your luck, you just find it to be more appealing than what it's, you know, what it's going for, right? Obviously these are going to be more contested because these are really good names like PWebAs 58 bids on it. And you know, the valuation per GoDaddy
It's $13,000 and right now, you know, someone has been in 2375 for that name, but that's the type of name that will go for 40, $50,000. Right? Do you see that? EchoSchools.com, right? Look at that one. Aqua Code. You know, these are really good names. mean, they sound good and now you can actually do your research based off a better
Brady @ntropiq (39:54)
Mm-hmm.
Ish Milly (40:10)
batch of names, you see what mean?
Brady @ntropiq (40:13)
Meta market, that's a good new domain there.
Ish Milly (40:15)
So you see with the MetaMarket, you can also see that it's taken in numerous extensions, right?
Brady @ntropiq (40:20)
Does green mean it's, it's registered, okay. Yeah, that's really good.
Ish Milly (40:23)
Green means it's available, red means it's registered.
Yeah, that's usually a good indication, but you still have to do more research. And then you have to be disciplined because you can get carried away, your ego kicks in. I want to this auction. We can go to the next page.
No, no, right there, next page. To your right, yeah. So there are more names on here. EnterDow, Park Medical Management. So a name like that is going, go back, go back to the second page.
Brady @ntropiq (40:44)
Mm,
was going
to better valuations. had skipped ahead a lot.
Ish Milly (41:00)
Yeah, it's okay. But you see you can find really good names this way.
Brady @ntropiq (41:05)
Yeah.
Ish Milly (41:06)
Ideal Community sounds good. Working From Home.org sounds like a really good name. Yeah, exactly. Click on that real quick.
Brady @ntropiq (41:13)
That's great keywords there.
Ish Milly (41:22)
You can actually click on it. Someone already won that name, I think. Sometimes this stuff, you know, doesn't sync in real time. So obviously someone picked that name up or maybe they renewed it. You know, so that's.
Brady @ntropiq (41:34)
Yeah. Is
this your process roughly or do you have a different secret sauce?
Ish Milly (41:39)
This
is one of the ways that I look for good names. This is how you identify what are the best names in auction. I like gourmet products a lot.
Brady @ntropiq (41:46)
Yeah. Well, I appreciate you going in deep and getting into the weeds here. think that's sort of lacking on a lot of domain podcasts is that people don't actually like show you exactly what they're doing. And they just talk at a really high level about stuff, but I think it's really useful to go through and like, see a, see a case study and hear your.
Ish Milly (42:05)
Yeah, a shout out to you for the
video share.
Brady @ntropiq (42:09)
I'm driving here, you're doing the thinking and the talking. it's a good team. What about you, Daniel? What kind of process do you have on expired domains?
Ish Milly (42:13)
Okay.
DomainGaffer (42:18)
Yeah, yeah, similar. think, yeah, I'd be going through usually, I know it's not the be all end all metric, but usually just to save time, I often sort by, yeah, registered the reg column. And that just sort of, but then I'd sort of, then I'd filter out for the TLDs that I was particularly interested in. Although that said, I mean,
One thing I've been interested in talking about is, and that we touched on before, is these new TLDs, or relatively new TLDs, do you see a sort of shift happening from a company being content with like a two or three word dot com, and maybe depending on the space, certainly in crypto, there seems to be a shift over time, a gradual shift to...
preferring like a single word, a snappy, emotive, single word with a dot, know, alternative TLD. Do you see that?
Ish Milly (43:24)
I think companies
buy names for different reasons. They buy names based off availability and budget, and also their awareness. Some companies don't know the value of a domain name, unfortunately. And some aspire to own the best name possible and will pay whatever it takes, because they understand the value of that name. And I think we're in a realm right now where companies and builders and entrepreneurs have more options than.
let's say the last decade, they take validation from what their peers are doing. We talked about .fun. If pump.fun never existed, I doubt there'll be a dev.fun, right? In the tech space, we're seeing the same thing happen with .io. In crypto, we're seeing that with .xyz. In AI, we're seeing that with .ai. So I think what's happening is companies are now
you know, taking validation from the culture within their niche and saying, well, this is acceptable in our industry and we don't look silly with a .ai. They're seeing people raise a significant amount of money with .ai's and some of them are looking at it as a rebranding or redirect opportunity. Like, wow, we can pick up a single word in a different alternative extension that's still very respected, right?
You'll notice that there's certain TODs that have the surges and it's not like, I don't see so many people picking up a dot horse, No disrespect to that extension, right? Or even dot hip hop, right? I think what's happening is companies are taking validation from their competitors, from other industry colleagues and saying, hey, we use the dot XYZ.
This company just raised $40 million and they go by .xyz. Aesthetically, a single word just sounds much cooler. In some cases, the .com will never be available because it's either in use or it's out of reach price point wise. I think companies just have more options. I think that's good for domain investors who understand the shifting trends like you phrased it.
DomainGaffer (45:42)
Yeah, so to that point, I guess, yeah, the single word in an alternative TLD, I feel has value as long as, and this isn't obviously a new idea, many people look for this, is you've got to match that, the SLD with the TLD. obviously there might be some exceptions, but usually, so to go back to my process, Brady, you're looking at this list, I guess I'd be looking at, you know, like,
Names that stand out. So even if it is an alternative TLD, perhaps there would be some sort of value there. I for me, I mean, I'm a bit picky at the moment, I guess, but I don't know if there's anything that majorly stands out for me. just having a look. I did on me. I don't mind the dot me's lately, but it's got to be sort of something that has that link. I can share a sale.
I've made recently and I'm talking about underselling, like I feel like I undersold this one potentially. So I sold headshot.me for just, I think it was, yeah, two or 3000. And I was gonna, I've been meaning to sort of reprice some of my names and I hadn't got around to that, but look, honestly, better to have a sale than not, feel. But I guess I was coming at that angle from a photography perspective. Headshot.me.
Ish Milly (46:45)
Nice.
What was the domain again? Photography.me.
shuts up me. Okay like think about that type of name like what was your acquisition cost?
DomainGaffer (47:11)
It was pretty low. I think it was a back order. I think it was uncontested, but it was true. Nicksell, is that the website? I'll have to double check. But I usually back order in a few different places depending on the TLD. And there's a site that does a lot of European TLDs and went through on that one. So I think the cost, to answer your question, was about 60.
$60 or so.
Ish Milly (47:42)
Yeah, there you go. So you made a 50X on a .me name. you know, that's why I think that there's opportunity with all the CLDs. I mean, my first significant domain sale was artauctions.io for seven grand. And it was a hand registration. And this is a time where people were saying, it's .com or nothing. And I just chose to listen to that with some, with a grain of salt. And if I didn't diversify, I don't think I would have had that.
DomainGaffer (47:45)
Mm.
Ish Milly (48:12)
first sale that sort of like validated domain investing for me. Now most of my domain names are .com. Most of the best domain names in the world are .com. But for a newer domain and there's nothing wrong with picking up a name for 60 bucks regardless of the extension and flipping it for 3,000 because someone finds it desirable.
DomainGaffer (48:32)
Yeah, and I feel there was less risk in that acquisition for me as well because I've got a friend who's a photographer and I actually offered it to them first. said, look, do you have any interest in this domain? You know, picked it up. I think it's a pretty cool name. It could be, know, to promote, you know, portrait shots or, you know, whatever you want it to do. I guess it could be a gaming name as well, you know, headshot. But yeah, he, yeah, he, uh...
Ish Milly (48:54)
Right.
DomainGaffer (48:59)
passed on and I guess wasn't that keen on that. And so I just had it listed. So it sort of spreads the risk a bit in that sense, if there's sort of other use cases or you have...
Ish Milly (49:12)
Have you had any other recent sales you can share?
DomainGaffer (49:16)
and listen to look there's a couple pending at the moment actually had another
Brady @ntropiq (49:29)
We can talk about randoms.org,
which you're trying to sell. so randoms.org is one of Domain Gaffer's domains at Unstoppable. we actually, just to run an internal experiment, we were trying to build some outbounding tools using AI. So essentially, how do we generate a list of leads using Perplexity and OpenAI's operator?
DomainGaffer (49:32)
Yeah, sure.
Brady @ntropiq (49:56)
to browse through Yelp or Google Maps or other directories to find leads. And yeah, one of these processes for randoms.org actually turned up with a solid lead, the owner of random.org, which is like a random number generator and otherwise random maths resource online.
And it seems like a pretty good fit. We're in the late stages of negotiation there for around your target price, which is pretty good.
Ish Milly (50:31)
Let me show you
how I use ChatGPT. I think that's a great...
Brady @ntropiq (50:34)
Well,
let's give Domingue after you want to talk about acquisition of that name and did you see random.org as a potential end user when you initially registered that? Can you walk us through your acquisition and any other efforts that you put into that, Domingue?
DomainGaffer (50:51)
Yeah, sure. Yeah, I usually do a few things when looking at a list or so. I guess identify from the list, like from expired domains, like pick a few names out. I do a basic Google search. So I think I would have come across random.org and I think randomizer.org is another one. So there's sort of several different sites in that sort of realm. Apart from the thing that originally attracted me to the name was
Just the term randoms, guess it might be a pretty colloquial term. Do you use that in the US at all, like to describe people, like just rant like strangers or?
Brady @ntropiq (51:27)
Yeah,
young white girls will call undesirables randoms. It's a very well-known term, yeah.
DomainGaffer (51:32)
Right,
yeah, so I like the name from that perspective. mean, not in a creepy way, guess, but like almost in a, it could be like a DGN way or, know, like sort of like subverting that or owning that term. and .org I think is a good fit with that, you know, so it's sort of like that community, know, with randoms community, know, it's a community of randoms. Also like another use case could be, you know, like a charity clothing store or maybe not just a.
Brady @ntropiq (51:53)
Yeah.
DomainGaffer (52:01)
just a clothing store with random items. So it's such a broad term. So I like the fact that it had like a connotation that wasn't necessarily negative or was a negative but could be subverted into a positive. And I like the fact that it's quite a broad term that could be applied to almost any industry really, I felt. So yeah, and so that's what attracted me to it. And then maybe, yeah, cursory sort of Google search.
Brady @ntropiq (52:24)
Yeah.
DomainGaffer (52:32)
You know these days I'd be looking at .dbd and just getting some center but that For me what once I sort of like a name that much I think I'd certainly check trademark. That's another Like in terms of tools I use definitely always check I don't want to be you know domain squatting or infringing on any you know single
Brady @ntropiq (52:52)
What tool do you use for that?
DomainGaffer (52:54)
I go to like a few different like, I have been using the atom tool as one of them
Brady @ntropiq (52:58)
Yeah, was going to say Adams is nice
because it syndicates across a bunch of different patent offices. Or trademark offices.
DomainGaffer (53:04)
Yeah, so
it's usually that one and then it's the what is it? It's tmdn.org. So as in trademark domain name.org. That covers like Europe. And then I think there's a US one as well. But yeah, Adam usually covers as far as understand it, the US market.
I might check if I'm particularly concerned, I might check whether there's been any UDIPs on a particular name. UDIP.tool, think is one of the places I use for that. But yeah, if it's past all those tests, and I like the name, at this stage at least, I might be using .db more around pricing to see what the...
you know, need or the desire for the name is in general. And also like crunch base, alternatives.
Brady @ntropiq (54:04)
Yeah.
Yeah, we've been thinking about, I know I've seen a Twitter bot that will announce like venture capital raises and all the companies that are raising in an attempt, and it's particularly for domainers to like come in and snipe domains from underneath those companies.
I'm curious if you guys have other kinds of feeds that give you ideas for registrations. you know, maybe like there's certain terms trending on Twitter for a day or I don't know, maybe in scanning patents for like technical terms that you think might be big in the future. Are there other kinds of feeds or discovery mechanisms that you guys use for finding domain ideas?
DomainGaffer (54:58)
So I'm sorry, Rachel.
Ish Milly (54:59)
No, no, go ahead man.
DomainGaffer (55:01)
Oh no, sorry, was just going to say, not particularly, no, yeah, it's the short answer, sorry. was just going let you go.
Ish Milly (55:07)
Yeah, personally, I don't use any feed. I'm aware of a Twitter page called Domunity that shares, you know, yeah, registered companies that are raised funding. it's interesting to observe some of the CLDs that are raising good amounts of money. you know, you see, yeah, D-O-M-M-U-N-I-C-Y, I think it is, if I'm not mistaken. Like, Domunity.
Brady @ntropiq (55:15)
That's the one. Yeah.
What is it? Domunity?
Yeah, like community.
Ish Milly (55:36)
the D is the spin
of community, yeah. I just study trends, man. I just try to study trends that I have an interest in or a passion for. As we're speaking, I got excited because I bought a name that I didn't even remember bidding on. I won the name, was AIAutomationConsultants.com. know, my ad feed...
Brady @ntropiq (55:40)
it's
Ish Milly (56:02)
maybe because I'm a digital marketer by trade is filled with a lot of people teaching people how to start making money from AI automation consulting. know, like how do you make, know, how I'm making all these money helping small businesses with AI automation. So I saw AI automation consultants, obviously maybe a couple of days ago when I bid on it and I just wanted that name for $32. So when I buy names like that, I'll Google search it, you know, those keywords.
It's such a new term that I don't expect the SEM rush or Ahrefs or, you know, all these tools to sort of catch up with what's going on. I'm just going by my own in real life observation, right? So I feel like AI automation consultants, it's a very relevant pair of keywords. And anytime I see a bunch of sponsored ads with those keywords, it validates that concept. So when I went on Google,
and I searched AI automation consultants. I saw about four sponsored ads, .squares.com, onebridge.tech, and their description is AI automation consultant, right? So, their tagline matters too. That's their H1 from an SEO technical perspective, right? So those are the type of, I see adsb.ai, artificial intelligence consultant.
So having those exact keywords now, it, the few things I check for, is this a name that a company would call itself? I think AI automation consultants will hit that checklist. Some people would disagree, but the fact that some, can see a company being called AI automation consultant sounds good to me. Is this an industry that I feel like is relevant right now? Yes. And are there people advertising with those keywords? Yes. So to me, this is a great pickup.
And then I was eluding earlier, I will go into chat GPT, I have a customized GPT that I built and I'm happy to share with people publicly. They can use it. If you have chat GPT, the $20 or more paid subscription, I just put in the keyword and it gives me sort of like a breakdown of what that keyword is worth, right? And so I like that, you know, it's sort of like a AI.
pair that I can sort of like converse with about a keyword. I can ask you questions like, who's an ideal prospect to sell this namesuit and create that in the table? Let me know how much they've raised in funding. So I just go into the whole AI rabbit hole in my exploration, right? So I just think, you know, picking up other companies names that they've raised money on is a very, very difficult approach.
Brady @ntropiq (58:43)
Yeah.
Ish Milly (58:54)
For the most part, companies have already secured those names, or other people have. But trends, to me, are really where the opportunity lies. So just observing what trends are are relevant right now, right now. Not speculative.
Brady @ntropiq (59:08)
Yeah, being being
on twitter terminally, pays dividends truly because you've just got your finger on the pulse of all sorts of different trends, whatever that may be And it pays to be you know in the corner of twitter where people have money like crypto and tech money to spend on domains and that's that's generally where you'll find some some good ideas yeah, I don't know how they did domaining before chat gbt. I mean like any
Ish Milly (59:17)
For sure, for sure.
Yes.
I did it.
I did it.
Brady @ntropiq (59:37)
I was.
I was thinking about changing my Twitter handle yesterday. As much as I love Entropic as like a personal brand, it doesn't pass the radio test. It's hard for people to understand. So I was looking at a couple of different options. yeah, ChatGBT came in clutch, especially 4.5. I find the newest model, 4.5, is really potent for linguistics and language. It actually, I know if you guys
saw my tweet about like the monk being tempted by the stripper. But actually chat GBT helped me come up with the the the captioning for that. I'll share it really quick. Probably a little bit lewd for the live stream. That's okay. We
Ish Milly (1:00:29)
the $5 yeah
today's $5 Fridays you got to put out those memes
Brady @ntropiq (1:00:56)
Fridays at Unstoppable. Chat2BT helped me come up with this caption. Like, it's actually funny now. I never would have expected, like, two years ago, even up till, like, very recently, I would not rely on Chat2BT to, like, make jokes or be funny. But you've probably seen all these, like, fake 4chan posts that are being generated by the new model, and they're actually pretty funny. So we're, like, in a new era. Even meme marketing is now at risk of automation by AI.
But yeah, just for like riffing on ideas, I'll have ChachiBT just like, give me like, you know, expand on 10 different prefixes, 10 different suffixes for a certain keyword that I'm interested in. Or, you know, as I was telling Ish last week, like...
tell me like 50 different office functions that might be automated by AI and then turn those into domains that I can check. It's just, it's very good for getting out of like writer's block and expanding on an idea that you have. But yeah guys, well this has been a great little live stream. Let me check if we have any questions. Looks like.
DomainGaffer (1:02:03)
Yeah.
Brady @ntropiq (1:02:13)
We had one, so it's about you guys' first sales. Let's see, you guys wanna share some of your early, issue, you've probably shared it, but what about you?
Ish Milly (1:02:26)
Yeah,
so just like Domain Goffer, I got into Domain Investing during the pandemic. And I had a very nice audience and followed on Clubhouse. So we sort of this rooms.
Brady @ntropiq (1:02:32)
Mm-hmm.
Ish Milly (1:02:39)
where we would buy and sell domain names wholesale. So I sold a bunch of names for 300 bucks, $1,000 in there, but nothing really significant. My first significant sale was, I mentioned it earlier, artauction.io. It was a name that I hand registered about 18 months before. And I remember, you know, I initially got an offer for $1,000 and, I was trained by the best domainers to never accept the first offer, even though I was in profits. And so I counted at 10 grand in a couple of
weeks later of back and forth, they came back and offered five grand and I called the GoDaddy broker and I said, look, if we can get 7,000 and they pay all the fees, I'll accept it. And they accepted it. And I had to go through the process of creating a wire, a bank account, and it was so much fun. And when I got that money, I was like, this is a real thing. This is a real, real thing. And since then, I've been chasing that high over and over again.
Brady @ntropiq (1:03:37)
Yeah.
Ish Milly (1:03:38)
You know, my last sale was just yesterday. So I'm still so amazed.
Brady @ntropiq (1:03:41)
Yeah,
how is your 30 days of outbounding going? Give us an update.
Ish Milly (1:03:44)
It's going very
well. I think I've averaged a sale every day. The second issue is getting people to actually pay. So it's like, okay, yeah, I'll take the name. I'll take the name. And then it's like, okay, we have a deal. And then it's like, you you call them, he's not available. He's out for two days or, you know, and then you also have to be very, very, you don't want to come up with too thirsty. So.
Brady @ntropiq (1:03:48)
That's insane. mean.
DomainGaffer (1:03:49)
Thanks
Ish Milly (1:04:08)
I have a bunch of receivables so to speak but I sold a name yesterday TrillionRecords.com to a record label called Trillion Dollar Records. I sold it for a thousand bucks so I met my goal for the day and today's another day we'll try to get another one.
Brady @ntropiq (1:04:26)
thousand bucks a day is pretty solid. Not too shabby. how much, I mean, it's hard to say because it's lagging, right? A sale comes a month, five months, 10 months after you start outbounding it. how many hours per day of outbounding would you say you're doing?
Ish Milly (1:04:28)
I've actually done, I've averaged more than a thousand a day so far.
So
with this 30 day challenge, I'm actually looking through my portfolio for names that I bought with the intention of selling to a specific prospect or prospects. You the ones that I was like, yeah, like we said, when we're picking up those names and do that Google research and you know, three, four days later, the name drops in your account and you never do the follow up.
So I'm sort of like pushing myself to follow up with those prospects. Like one of the names that I sold that I'm waiting for payment on was sanifafefoods.com. Right? You know, when I found that name, I saw that there was a sanifafefoods.org.
which is a chain of supermarkets. And I was like, why would a chain of supermarkets be using the dot org? It goes back to what we said earlier, the lack of availability, the name wasn't available. Maybe somebody wanted a crazy amount of money for it and they eventually gave up. So I bought that name for, what was it, about $40, $30 at auction. I just, they verbally agreed to pay $2,500 for it. And so when I called yesterday to try to...
finalize the deal, she'll call you back. So it's never completed till they've paid. But I spent about an hour or two just really doing the outbounding. The day before I decide what names I'm gonna outbound the next day. So I know what names I'm going to outbound today.
Brady @ntropiq (1:05:50)
Yeah.
Nice, yeah. I'm sure it's, yeah, it makes it a lot easier. Again, all the money is made on the purchase. You know, I think that's my biggest takeaway from your little spiel on this last week is like, you know, you can outbound all you want if your names are shit, it doesn't matter. So yeah, yeah, that's a great insight. What about you, Daniel? Any closing thoughts here? Any advice for the good people on Twitter out there?
Ish Milly (1:06:12)
Absolutely.
Yup.
Well, we gotta know it's first sale, remember?
Brady @ntropiq (1:06:35)
yeah.
DomainGaffer (1:06:37)
Yeah, sure. Yeah. I mean, very, very first, I was probably looking back now, like I didn't intend this because I probably didn't know enough about this, the space and you know, but, but, um, it, don't know. It seems a bit domain squad to be honest. So was like, it was a real $200 sale of a secret secret. The spelling is secret rip, but it's like secret and trip put together. And there's a
uh... it's like a french sort of touring company but that that was literally in the end like two hundred bucks like i'm not a market i'm terrible at negotiations or hope i'm getting better but i was like the guy was like i sort of had set my price and then the guy was like solid at two hundred dollars and so i just kept coming down to two hundred dollars so it was a horrible uh... negotiation on my end but at least i got that first sale and so there was some sort of sense of money but my first i guess proper sale which i was
I was blown away. Similar to Isha, think when you make that first sale, it's like, wow, you can actually make real money from this. was bottlecap.xyz. And I bought that, guess, the intention of a crypto, bottlecap being like a token, like a metaphor for a token. But I think that in the end, was like a film company or someone who had made a film called Bottlecap who bought it.
So that was about like, you know, that was what about you know $30 turned into you know, just over 2,000 So that was my year first first mine sale But I haven't sold any dot XYZ since I've been buying them so Yeah
Brady @ntropiq (1:08:14)
Not too shabby.
Well, the market's ripe for it. It's the right time.
I have yet to get my first sale So, you know, I'm that my my role here like I was telling you guys earlier is to be the dummy in the room asking all the new questions that Everyone on Twitter wants to ask what can't So hopefully we produce some good content today any closing thoughts any like words of wisdom domain gaffer that you want to share with folks?
DomainGaffer (1:08:45)
I'm still very much learning myself. guess what I've found useful is you'll naturally have an area of interest and an approach that I think suits you. Certainly, and take on as much information as you can and then refine that down. I think for me, as I said at the start, I've got a love for language, I like the power of words, I've got this sense of wanting to build on certainly more things that I'll ever have time to do.
Ish Milly (1:09:07)
Thank
DomainGaffer (1:09:14)
So I sort of favor, when I look through lists, I look for words that, similar to, know, as at the Marie Kondo technique of only keep what gives you joy. I think it's similar to domains for me. It's like if you get a spark of something, you sort of want to verify that with some data if possible and looking and using the tools available to you. But for me, I've got to have that spark of, I like that.
I might be able to use that. And obviously you don't want to overpay for it, so you've got to work that out as well. I think Isha's approach of working out the end of the journey, so like the end user first is a great approach. And that's certainly relevant if you have no use in the name. For me, I'll potentially...
still by the name even if I don't find a specific end user if I think I might use it myself so it depends on what you're looking to to get from from this place.
Brady @ntropiq (1:10:15)
Yeah.
Ish Milly (1:10:15)
Yeah, sometimes
that end user is you now because of this AI tools. My advice to people is to get familiar with this AI tools. They're only going to get easier and better. And always understand that the utility of a domain name is not limited to just flipping it for a couple of profits. Like sometimes as domain investors, we do a disservice to ourselves. you know, my goal is to generate consistent cashflow. And sometimes, you know, it's just taking a blended strategy.
DomainGaffer (1:10:18)
Yeah.
Ish Milly (1:10:45)
you go, okay, what names can I build that I can get traffic to that can sustainably earn me revenue from affiliate marketing, from, you know.
banner ads or whatever the case might be. Those are the things that we don't talk about enough in domain investing. Because the domain is the land and you could do so much with land. You could put structure on it. You could sell it as raw land so another land investor was going to eventually sell it to someone who going to build on it one day.
So we're at the realm of the golden age of domain and we're more than just domain flippers, if we choose to be. We're just, you you don't need to have a coding background. You just have to play with the tools. You get better with them and AI, AI, AI. That's the game changer.
Brady @ntropiq (1:11:40)
Yeah. Well, words to end on. Thank you guys for joining. Appreciate the questions from the audience. And yeah, you've got about 11 and a half hours left on $5.com Fridays. So jump on over with all this newfound wisdom that you have from the stream and go crazy, but not too crazy as as domain gaffer told us earlier.
Ish Milly (1:12:04)
No
more than a hundred per person.
Brady @ntropiq (1:12:06)
Reinvest
your proceeds, be moderate here, everything in moderation. All right, guys.
Ish Milly (1:12:12)
If you
find a need to register more than 100 and registrations, it might be time for therapy.
Brady @ntropiq (1:12:18)
Yeah, I think we're
providing an easy vice for people here. We might need to reconsider the morality of the 100 domain limit at Unstoppable. All right, guys. Thank you again, and we'll catch you next time.
Ish Milly (1:12:25)
I'm
Take care.
DomainGaffer (1:12:34)
Thanks, but.